Why Isn’t My Medspa Showing Up on Google Business?

As a medspa owner, you’ve likely invested time and money into creating a serene and rejuvenating space where clients can experience the best in beauty and wellness. But what happens when all your hard work isn’t paying off because your medspa isn’t showing up on Google Business?

If your medspa isn’t appearing in Google’s search results, it can significantly impact your visibility, customer acquisition, and revenue. Let’s explore the common reasons why your medspa might not be showing up on Google Business and what you can do to fix it.

1. Your Google My Business Profile Isn’t Verified

One of the most common reasons your medspa isn’t showing up on Google is that your Google My Business (GMB) profile hasn’t been verified. Verification is a crucial step because it tells Google that your business is legitimate and active. If your profile remains unverified, Google might not display your medspa in search results, particularly in the local pack or on Google Maps.

Solution: To verify your profile, log in to your Google My Business account, and follow the verification steps. Google typically sends a postcard to your business address with a verification code, but other verification methods might be available, such as by phone or email.

2. Your Business Information Is Incomplete or Inaccurate

Google prioritizes accurate and complete business profiles in its search results. If your medspa’s name, address, phone number, or other details are incorrect or missing, this could be why your business isn’t showing up.

Solution: Double-check your business name, address, phone number (NAP), hours of operation, and category on your Google My Business profile. Make sure all the information is correct and up-to-date. This will increase your chances of being displayed in search results.

3. You’ve Chosen the Wrong Business Category

Choosing the correct business category is vital for ensuring that your medspa appears in relevant search results. If you’ve selected a category that doesn’t accurately reflect the services you offer, Google might not show your business when potential customers search for medspa-related services.

Solution: Review and select the most appropriate primary and secondary categories that describe your business. For example, “Medical Spa” should be your primary category, with additional categories like “Skin Care Clinic” or “Laser Hair Removal Service” depending on your services.

4. Your Medspa’s Location Is Too New or Remote

If your medspa is a new business, it may take some time before Google indexes it and starts showing it in search results. Additionally, if your medspa is located in a remote area, it may not appear in local searches as frequently as businesses in more populated areas.

Solution: Be patient if your business is new. Continue optimizing your Google My Business profile and encourage customers to leave reviews. If your business is in a remote location, make sure to highlight nearby landmarks or larger cities in your profile description and other online listings to increase your visibility.

5. You Have Duplicate Google My Business Listings

Having multiple listings for the same business can confuse Google and lower your search ranking. If Google finds two or more listings for your medspa, it may choose to ignore them altogether, which could be why your medspa isn’t showing up in search results.

Solution: Use Google’s tool to search for any duplicate listings. If you find any, remove or merge them to ensure that only one listing exists for your medspa.

6. Your Website Isn’t Optimized for Local SEO

Even if your Google My Business profile is optimized, your medspa’s website needs to support it with strong local SEO. This includes having location-based keywords, high-quality content, and fast-loading pages. If your website isn’t optimized, Google may struggle to rank your medspa in local search results.

Solution: Ensure that your website contains relevant keywords like “medspa in [Your City]” and “best medical spa near me.” Create high-quality, informative content about your services, and make sure your site loads quickly and is mobile-friendly. These factors will help improve your local SEO and increase your visibility on Google.

7. You Have Few or Negative Customer Reviews

Customer reviews are a crucial ranking factor for Google My Business. If your medspa has few reviews or mostly negative reviews, this could be why your business isn’t showing up in search results. Google tends to prioritize businesses with a high volume of positive reviews.

Solution: Encourage satisfied customers to leave positive reviews on your Google My Business profile. Respond promptly to negative reviews with professionalism and try to resolve any issues. A steady flow of positive reviews will improve your ranking and increase your visibility.

8. Your Medspa’s Online Citations Are Inconsistent

Online citations refer to mentions of your business across the web, particularly your Name, Address, and Phone number (NAP). Inconsistent NAP information across various listings can confuse Google and affect your ranking in search results.

Solution: Audit your online citations to ensure consistency across all platforms where your medspa is listed, such as Yelp, Facebook, and industry-specific directories. Use the same format for your NAP everywhere to boost your local SEO and improve your chances of showing up on Google.

9. You’re Not Posting Regular Updates on Google My Business

Regularly posting updates on your Google My Business profile can boost your visibility. Google favors active profiles that frequently post updates, offers, events, and photos. If you’re not utilizing this feature, it could be why your medspa isn’t ranking well.

Solution: Start posting updates on your Google My Business profile at least once a week. Share promotions, new services, or client testimonials. Use high-quality images and videos to engage potential customers and keep your profile active.

10. You’re in a Highly Competitive Market

The medspa industry is highly competitive, especially in urban areas. If there are many other medspas in your area, it might be challenging for your business to rank high in search results, especially if other businesses have more reviews, better SEO, or longer-established profiles.

Solution: Differentiate your medspa by highlighting unique services or special offers in your Google My Business profile. Invest in local SEO, build more backlinks to your website, and encourage more customer reviews to improve your ranking over time.

11. Your Google My Business Profile Violates Google’s Guidelines

If your medspa’s Google My Business profile violates any of Google’s guidelines, it could be suspended or removed, which would explain why it isn’t showing up in search results.

Solution: Review Google’s guidelines to ensure your profile complies with all requirements. Common violations include using inappropriate keywords in your business name, operating a business from a location that isn’t staffed during business hours, or listing services that aren’t allowed. If your profile has been suspended, follow Google’s instructions to resolve the issue.

12. You’ve Recently Changed Your Business Information

If you’ve recently updated your business name, address, or phone number, it may take some time for Google to reindex your profile. During this period, your medspa may not appear in search results as prominently as it did before.

Solution: Give Google some time to process the changes. Continue to optimize your profile and encourage customer engagement to help your business regain its ranking.

13. Your Business Is Temporarily Closed or Has Limited Hours

If your medspa is marked as temporarily closed or has significantly reduced its hours of operation, Google might not display your business as frequently. This is particularly true if the information isn’t updated regularly.

Solution: Update your hours of operation on your Google My Business profile and ensure that your business is not marked as temporarily closed unless it actually is. Keeping this information accurate will improve your visibility.

14. You’re Not Actively Managing Your Google My Business Profile

An active Google My Business profile is more likely to show up in search results than one that is neglected. If you’re not regularly updating your profile, responding to reviews, or posting content, Google may consider your business less relevant.

Solution: Make a habit of checking your Google My Business profile regularly. Update your business information, post content, and respond to customer reviews. An active profile signals to Google that your business is relevant and engaged with customers.

15. Your Medspa Doesn’t Have Enough Backlinks

Backlinks from reputable websites can significantly improve your search ranking. If your medspa’s website doesn’t have many backlinks, it may not rank as highly in Google search results.

Solution: Work on building backlinks to your website by creating high-quality content that other websites want to link to. Partner with local businesses, engage in guest blogging, and use PR strategies to gain more backlinks.

Conclusion

Your medspa’s visibility on Google is crucial for attracting new clients and growing your business. By understanding and addressing the reasons why your medspa might not be showing up on Google Business, you can take the necessary steps to improve your ranking. From verifying your profile and ensuring accurate business information to optimizing for local SEO and encouraging customer reviews, each action you take can enhance your online presence.

Remember, Google’s algorithm favors businesses that are active, relevant, and trusted by customers. Regularly updating your Google My Business profile, responding to reviews, and maintaining consistency across all your online listings will signal to Google that your medspa is a credible and valuable option for potential clients.

By staying proactive and attentive to your online presence, you can ensure that your medspa not only shows up on Google but stands out among the competition, drawing in more customers and helping your business thrive.